Privacy Policy

Effective Date: August 15, 2025
Last Updated: August 15, 2025

Introduction

This Privacy Policy describes how Later ("we," "our," or "us") collects, uses, and shares information when you use our mobile application (the "App"). We are committed to protecting your privacy and ensuring transparency about our data practices.

Information We Collect

Personal Information

• Email Address: We collect your email address when you create an account to provide our services and communicate with you
• Account Information: Basic account details necessary for app functionality

Automatically Collected Information

• Usage Data: Information about how you interact with the App, including features used and time spent
• Device Information: Device type, operating system version, unique device identifiers
• Reading Activity: Articles saved, reading progress, bookmarks, and reading lists to provide personalized service

Analytics and Crash Data

• PostHog Analytics: We use PostHog to understand app usage patterns and improve our services. This includes:
  • App usage statistics and user behavior analytics
  • Feature usage metrics and user engagement data
  • Performance data and user session information
  • General demographic information (age range, interests, geographic region)
• Firebase Analytics: We also use Google Firebase Analytics for additional usage insights, including:
  • App usage statistics
  • User engagement metrics
  • Performance data
  • General demographic information
• Firebase Crashlytics: We use Google Firebase Crashlytics to detect and fix app crashes, which collects:
  • Crash reports and stack traces
  • Device state information at the time of crashes
  • App version and device information
• Sentry: We use Sentry for additional error monitoring and crash reporting, which collects:
  • Error logs and exception details
  • Application state information during errors
  • Performance monitoring data
  • Device and environment information

Advertising Data

• Ad Identifiers: We may collect advertising identifiers (IDFA on iOS, AAID on Android) for ad personalization
• Ad Interaction Data: Information about ads you view, click, or interact with
• Interest Categories: Inferred interests based on app usage for relevant ad targeting

How We Use Your Information

We use the collected information to:

• Provide and maintain our read later service
• Sync your reading lists across devices
• Improve app performance and user experience
• Analyze usage patterns to enhance features
• Display relevant advertisements
• Provide customer support
• Send important service updates and notifications
• Prevent fraud and ensure app security

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

Third-Party Services

• PostHog: Analytics data is processed by PostHog under their privacy policy at https://posthog.com/privacy
• Google Firebase: Analytics and crash reporting data is processed by Google under their privacy policy at https://policies.google.com/privacy
• Sentry: Error monitoring and crash reporting data is processed by Sentry under their privacy policy at https://sentry.io/privacy/
• RevenueCat: Subscription and purchase data is processed by RevenueCat to manage in-app purchases and subscriptions under their privacy policy at https://www.revenuecat.com/privacy
• Cloud Storage: Your reading data may be stored on secure cloud servers to enable synchronization

Advertising Partners

We work with third-party advertising partners who may collect and use information for ad delivery and measurement:

• Ad Networks: May collect device identifiers, IP addresses, and usage data to show relevant ads
• Analytics Providers: May receive aggregated, non-personally identifiable information about ad performance
• Common Ad Partners May Include: Google AdMob, Facebook Audience Network, and other advertising networks

These partners have their own privacy policies governing their data collection and use practices. We encourage you to review their policies:

• Google AdMob: https://policies.google.com/privacy
• Facebook: https://www.facebook.com/privacy/policy

Legal Requirements

We may disclose information if required by law, court order, or to:

• Comply with legal processes
• Protect our rights and property
• Ensure user safety
• Investigate potential violations of our terms

Advertising Controls and Opt-Out

You can control advertising in the following ways:

Device-Level Controls

• iOS: Settings → Privacy & Security → Apple Advertising → Turn off "Personalized Ads"
• Android: Settings → Google → Ads → Turn on "Opt out of Ads Personalization"

Ad Network Opt-Outs

• Visit the Network Advertising Initiative opt-out page: http://www.networkadvertising.org/choices/
• Visit the Digital Advertising Alliance opt-out page: http://www.aboutads.info/choices/

Note: Opting out of personalized ads does not mean you will see fewer ads, but they may be less relevant to your interests.

Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Regular security assessments
• Limited access to personal data
• Secure authentication systems
• Compliance with ad partner security requirements

Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and associated data
• Portability: Request transfer of your data
• Opt-out: Disable analytics tracking and personalized advertising
• Ad Preferences: Manage advertising preferences through device settings

To exercise these rights, contact us at laterlink.app@gmail.com.

Data Retention

We retain your information for as long as:

• Your account remains active
• Necessary to provide our services
• Required by law or for legitimate business purposes
• Analytics data is typically retained for 26 months
• Advertising data may be retained according to ad partner policies (typically 12-24 months)

Children's Privacy

Our App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. We do not serve personalized advertisements to users we know are under 13. If we discover such collection, we will delete the information immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your own, including by our advertising partners. We ensure appropriate safeguards are in place for such transfers.

Third-Party Links and Content

Our App may contain links to third-party websites or services, and may display third-party advertisements. We are not responsible for their privacy practices and encourage you to review their privacy policies.

California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale (we do not sell personal information, but ad partners may share data)
• Right to non-discrimination
• Right to limit use of sensitive personal information

European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation:

• Lawful basis for processing (consent, legitimate interest, contract performance)
• Right to withdraw consent for advertising
• Right to data portability
• Right to lodge complaints with supervisory authorities
• Right to object to processing for direct marketing purposes

App Store and Google Play Compliance

This app complies with:

• Google Play's Families Policy for apps that may appeal to children
• Apple's App Store Review Guidelines for privacy and advertising
• Required disclosures for data collection and sharing practices

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

• Posting the updated policy in the App
• Sending an email notification for material changes
• Displaying a prominent notice
• Providing 30 days notice for advertising-related changes

Your continued use of the App after changes become effective constitutes acceptance of the revised policy.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, contact us:

Email: support@contexts.me

For EU residents, our Data Protection Officer can be reached at: laterlink.app@gmail.com

For advertising-related inquiries or opt-out requests: laterlink.app@gmail.com

App Store and Google Play Store Compliance Notice:
This privacy policy complies with the requirements of both Apple's App Store and Google's Play Store privacy guidelines, including advertising transparency requirements. We are committed to protecting user privacy in accordance with platform policies and applicable laws.